1 day ago · The ratings also include Nielsen data from smart TVs along with cable and satellite set-top boxes. After two straight years of close Super Bowls, Sunday’s game was decided in the first half as Philadelphia built a 24-0 lead.

21 hours ago · The Super Bowl’s massive viewership makes it all the more valuable to advertisers trying to reach a mass market. Some companies dished out $8 million to secure a 30-second spot during the big game.

1 day ago · Kendrick Lamar's Super Bowl halftime performance averaged 133.5 million -- the most-watched Super Bowl halftime on record and a 3% increase from Usher's last year (129.3 million).

15 hours ago · That game, Super Bowl XLIX, still holds the highest mark of the past 40 years in household share (47.5), per Nielsen, with the record for Super Bowl household share having been set in 1982 at 49.1.

Overnight Nielsen ratings gave the 1970 game a 38.8 rating and a 70 share, with 57 million total viewers; final numbers gave the game a 39.4 rating, 69 share, and 59.2 million total viewers. [60][63] The 1971 game was watched by 39.8% of American households, making the NBC broadcast the highest-rated sports event on a single network, beating the...

From 2017-20, Nielsen measured out-of-home viewing separately. Adding in the out-of-home audience during those years, Patriots-Falcons in 2017 is the most-watched Super Bowl on record with 123.94 million, followed by this year’s game and Eagles-Patriots in 2018 (117.33M).

Feb 13, 2024 · The overtime thriller between the San Francisco 49ers and the Kansas City Chiefs drew a combined average household rating of 43.5, and combined household share of 83. In total, year-over-year viewership was up 7.4% from 2023.