Xiaohongshu (XHS; Chinese: 小红书; pinyin: Xiǎohóngshū; lit. 'little red book'), [1] known in English as RedNote, [2] is a Chinese social networking and e-commerce platform. Xiaohongshu has been called "China's answer to Instagram". [3]

小红书是一个生活方式分享平台，用户可以发现和分享美食、旅行、时尚等内容。

Oct 10, 2024 · Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Jan 14, 2025 · Well, for starters, Xiaohongshu wasn’t designed for English speakers, while TikTok isn’t in China at all. Xiaohongshu’s name could be seen as a tongue-in-cheek reference to a red-covered ...

Mar 25, 2024 · Chinese social media sensation Xiaohongshu has seen its growing popularity lead to profits for the first time, as the Instagram-like platform brings in revenues from advertising and a nascent...

Mar 8, 2022 · Xiaohongshu, or "little red book", is popular with China's affluent Gen Z users who use the app to buy products recommended by influencers.

Jan 14, 2025 · Xiaohongshu was the most downloaded free app in the U.S. Apple store on Tuesday. Over 300 million people, mostly in China, use the app, where they share short videos as well as still, text-based ...

Dec 16, 2024 · Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several e-commerce pushes over the past decade without much success.

Oct 13, 2024 · Revenues at Xiaohongshu, the start-up known as China’s answer to Instagram, surged to $1bn in the first quarter of 2024 as it ramped up advertising from retailers targeting Gen Z women.

Jan 13, 2025 · After a few steady years of growth, during the COVID-19 pandemic, Xiaohongshu boomed among younger Chinese consumers. It now boasts 300 million monthly active users; 79% of them women. For now, it ...