Oct 26, 2023 · In his new role, De’Aaron will work closely alongside Stephen and Curry Brand to innovate game-changing footwear and apparel, including launching his own signature footwear under Curry Brand in 2024.

Nov 19, 2024 · Last October, Sacramento Kings’ guard De’Aaron Fox made history by signing with Curry Brand to become the brand’s first signature athlete alongside brand president and NBA superstar Stephen Curry.

Dec 18, 2024 · De'Aaron Fox faced a tough choice between Curry Brand and a better offer from a popular company, but Stephen Curry's promise made it easier.

Sep 9, 2024 · The 26-year-old guard signed with Curry Brand in October 2023 and is now on the verge of releasing his very own Fox 1 signature shoe with Curry's help.

Dec 6, 2024 · Sacramento Kings guard De’Aaron Fox (left) called working on the Fox 1 with Golden State Warriors guad Stephen Curry (right) and the Curry Brand team “a dream come true.”

Kings point guard De'Aaron Fox on Thursday became the first professional athlete to sign a deal with Warriors point guard Stephen Curry 's brand. Curry Brand, which is a line with Under Armour,...

Nov 17, 2023 · The new partnership between Golden State Warriors superstar Stephen Curry and Sacramento Kings star De’Aaron Fox began as most things do with elite point guards. With each man seeing the floor. Fox peeped the shoes of the Warriors superstar and was impressed.

Sep 22, 2024 · Golden State Warriors guard Stephen Curry (30) dribbles past Sacramento Kings guard De’Aaron Fox (5) in the third quarter during game one of the 2023 NBA playoffs at the Golden 1 Center.

Sep 18, 2024 · Recently unveiling the newest signature sneaker for De'Aaron Fox, fans got a closer look at the Curry Fox 1 as both stars attended a promotional event to help launch the silhouette.

Oct 27, 2023 · The 25-year-old had his best professional season, and now Fox is the first “signature athlete” to join Stephen Curry’s Curry Brand in a multi-year partnership.