Sep 23, 2022 · The advertising and marketing industry has the power to encourage people to adopt low-carbon lifestyles and it must seize this opportunity before it's too late. This year’s …

Jun 8, 2020 · There’s a rule of thumb in the advertising industry that ad spend follows any rise or fall in GDP. Over the last decade, as global GDP has risen 3-6% each year, the ad market has …

Jul 24, 2020 · Advertising, consumer products, gaming, music, social media and sports companies are also addressing racism in content. The murders of Breonna Taylor, George …

Jan 14, 2025 · A core aspect of the initiative is cross-industry collaboration. More than 20 leaders from organizations including the Japan Advertising Agency Association, the Japan Association …

Despite this relatively strong anticipated growth, the industry is not insulated from the economic fallout of the COVID-19 pandemic. Monthly global household expenditure on media and …

Jan 21, 2015 · The advertising industry is waking up gradually to the power of mobile. Globally, mobile advertising is expected to contribute over an $31.5 billionincrease in ad spend up to …

Aug 2, 2023 · The abovementioned potential uses of AI technologies show how deeply AI could transform the entertainment industry, impacting everybody from producers to consumers of …

Mar 13, 2020 · Industry sources predict that advertising growth rates in China will fall from 7% - predicted before the pandemic – to 3.9%. Consumers may also reduce spending on non …

Jul 23, 2020 · COVID-19 has upended the global film industry, halting film production and closing cinemas. Even before the pandemic, however, streaming video on-demand (SVOD) was …

Apr 2, 2020 · In an industry characterized by disruption, understanding how content creators, consumers and advertisers value media is key. Surveying consumers about their media …