The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Starbucks is rolling out more changes under new CEO Brian Niccol, and the latest shift focuses on mobile orders.

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

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A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Starbucks has been a great dividend stock for a long time, and it was one of those great stocks that offered growth and income. Even if the growth part is questionable at this time, the dividend is ...

Café company Starbucks has rolled out a few changes recently. However, a noticeable one includes the change to the company’s name in most of the shops.