Innovation Insider: Microsoft VP Silvia Candiani on AI’s impact on media, advertising & ethical innovation
In dialogue with The Drum’s US associate editor Kendra Barnett, the media executive conjectures on the transformative role of ...
How Los Angeles’s creative agencies are aiding their communities amid historic wildfires
As fires spread relentlessly across LA, ad agencies are stepping up, providing aid to their teams, adapting to disruptions and mobilizing resources to support the wider community.
Mandatory office returns exclude parents, disabled people, and their amazing ideas
Adland’s workers best get suited, or they’ll get booted. That’s a common anxiety following WPP’s recent four-day office ...
Avoiding purple washing: How to be authentic about disability inclusion
Perhaps less well-known – but we believe equally important – is ‘purple washing’. According to the Business Disability Forum, ...
Agentic AI will change everything – including marketing
Agentic AI may soon make decisions on human’s behalf. Piper Dolan at Team Lewis explains how this change might affect the ...
Ad of the Day: “Zombie-proof” Kia wafts through apocalypse
Any zombie genre fan knows that the key to dodging the walking dead is to keep very quiet. This is demonstrated in the ad by ...
Jumping on the b(r)andwagon? How to spot the trends that will last
Why is it harder than ever to keep up with the speed of trends? And what are the pressures marketers face to stay current, ...
Despite DEI & content moderation reversals, experts say advertisers won’t flee Meta
Zuckerberg admits that more inflammatory content is coming to Facebook and Instagram. But for brands, ditching Meta won’t be ...
2025 in focus: AI leads the way while advertisers expect more control
As we ease into 2025, AI’s role in advertising will deepen, driving transformative change across the industry. We anticipate ...
Plenty of agencies are tightening hybrid policies, but few match WPP’s 4 office days
A straw poll of ad shops for our Agency Advice series shows many ad execs sympathetic to Mark Read’s return-to-office ...
CES 2025 and a tale of two keynotes
Nvidia’s Jensen Huang and Delta’s Ed Bastian both had strong stories to tell at CES. But why did one engage the audience so ...
How Marcel Marcondes’s creative conviction helped cement AB InBev’s global beer dominance
Shortlisted for the WFA’s Global Marketer of the Year award, the industry legend outlines his vision for growing beer’s ...