India’s creator economy surged 322% to 4.06 million influencers in 2024, driven by fashion, gaming, infotainment, finance, and health and fitness.

Celebrity-endorsed ads made up 30% of TV commercials in 2024, with the Food & Beverages sector leading at 24%, and IPL ...

The new regulations also prohibit providing investment advice or performance claims unless the entity is registered with SEBI.

In November, the European Commission imposed a €797.72 million (£698.76 million) fine on Meta for abusing its dominant ...

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer and more.

In this article, Siddharth Devnani of SoCheers explores how the Digital Personal Data Protection Act offers Indian businesses ...

Conceptualised by Manja, the ad turns RO service into a quirky love story between a house help and an RO technician, until the homeowner decides enough is enough.

Meta’s chief financial officer, Susan Li, told investors that advertiser demand remained strong despite the policy change.

The latest updates reinforce Instagram’s focus on views as a key engagement metric and provide creators with more detailed ...