According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad ...
The company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle ...
Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...
The online greetings card company is hoping to build its brand awareness through a bold new look and the introduction of its own brand characters.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Former Merlin Entertainments UK and Europe group sales and marketing director, Sara Holt, will join Center Parcs UK and ...
The Marketing Society has appointed ITV CEO Dame Carolyn McCall as its new president, replacing outgoing president Syl Saller ...
In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive ...
The retailer credits “sharper prices”, a growing loyalty scheme and “more effective promotions” for strong performance.
Self-tanning brand Skin & Tan has dropped its old name to broaden its appeal to new consumers, and speak to those who are ...
While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...
Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been overlooked and commoditised to a valued part of consumers’ diets.