Martech - Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent ...

Discover how generative AI is transforming SEO practices, from content creation to voice search optimization, without losing ...

Learn how to boost B2B webinar engagement with these three best-practices that will affect how many people sign up for and ...

Advertising & Promotions - Social media and digital display/video are the top media channels marketers plan to increase spend ...

Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research ...

Search is evolving in 2025. What does that mean for your SEO strategy? And how do you plan for the unknown in your marketing?

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research from the US Chamber of Commerce. The report was based on data from a ...

Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid. The 2018 Global ...