Effective media planning is no longer just about maximizing reach or minimizing cost. Recent research emphasizes the ...

2024 saw a record 328 million public transport journeys on bus, Luas and rail, according to latest figures released by the ...

IAB Ireland is partnering with IRM, the Institute for Advertising and Media Statistics, to publish the annual digital advertising spend report in Ireland. Previously, IAB Ireland had partnered with ...

With Ireland’s Six Nations campaign set to kick off this weekend, Virgin Media Television has teamed up with Guinness to provide audio description and Irish sign language for fans on a special pop-up ...

The Effie Ireland Awards 2025 will be officially launched on Wednesday February 26 at an industry event in the RDS in Dublin.

Steven Courtney has been appointed as FUEL’s director of content. Prior to joining the business, he held the position of ...

Aldi Ireland has launched a new campaign called “Good Food, Good Mood” to highlight how quality food can help improve people’s moods. The campaign was created by McCann Manchester and plays on the ...

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

BBH Dublin has rolled out a touching campaign for children’s charity Barnaros. Called ‘Because childhood lasts a lifetimeʼ, the campaign highlights the challenges some children in Ireland face and the ...

As the debate about AI’s impact on marketing, advertising and creativity continues to divide opinion, Steve Connelly says it should be embraced as an important asset but it will never replace emotion ...

TBWA\Ireland has created a powerful new campaign for HSE aimed at tackling HIV stigma in Ireland. Called “You, Me & HIV’ it focuses on the relationships of people living with HIV to correct ...