The J1 Beach campaign developed by OUI agency ran across digital out-of-home (DOOH) and social media platforms.

Automotive brands must meet customers where they are on digital platforms, with personalised, data-driven campaigns.

evision, the media and entertainment arm of e&, has adopted a 24-hour preschool channel called Bloom into its family of ...

Companies find difficulty in measuring the ROI invested when trying to grow their business when it comes to working with PR ...

Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) for a new audience context solution.  The patented technology focuses on analysing audience behaviour and intent ...

You Experience's Vijay Simon and Sachin Mendonca discuss why progress isn’t just about innovation, but about what it means to ...

Study reveals CDP users achieve faster AI deployment with superior data quality and non-CDP users struggle with data ...

Within 48 hours of the premiere, the campaign created by Mullenlowe MENA and client Fixby for teens had already sparked over ...

The Foodics campaign began with a teaser on social media, and was then followed by a brand video and multiple product-focused ...

IAB MENA Retail Media Taskforce has announced the launch of the Retail Media ECOScape, with two new Retail Media guides for ...

Campaign Middle East speaks with Nick Clements, CMO, Presight to gain new insights on B2B marketing strategies.

Before InsuranceMarket.ae, Mouslimani has previously held leadership roles at AIG, AXA Gulf (now GIG), and Vision Insurance ...