The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...
Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...
Alabama football star Ryan Williams added to his NIL portfolio this offseason with a nail polish partnership. The wide receiver announced the deal via his ...
LSU football raised $3.2 million for its NIL collective behind a massive match campaign from head coach Brian Kelly ...
South Carolina Gamecocks AD Jeremiah Dontai spoke on the current climate of NIL in college football. There is no questioning the fact that college football is very different today than it ...
Alabama football is one of the biggest brands in all of American sports. With such a high profile, Crimson Tide players have ...
In January alone, elite college football recruit Mack Sutter had 11 offers and four Big Ten head coaches visit Dunlap: 'It was an unreal experience.' ...
A Utah lawmaker proposed a bill allowing universities to pay college athletes directly for the use of their name, image and ...
If Tennessee football recruited only high quality rather than quantity, it would free roster space to land premier transfers. Here's one way of doing it.
When Joe Burrow and the LSU Tigers won the 2019 national championship in dominant fashion, it essentially marked the end of ...