Bob Uecker was a famously mediocre Major League hitter who discovered that he was much more comfortable at a microphone than home plate. And that was just the start of a second career in entertainment that reached far beyond the ballpark.

Bob Uecker took a radio gig with the Milwaukee Brewers in 1971. He stayed in that job the rest of his career, becoming a franchise and national icon.

Bob Uecker, whose self-deprecating wit helped him parlay a mediocre baseball career into stardom as a broadcaster, actor and pitchman for beer from his hometown of Milwaukee, Wisconsin, died on Thursday at age 90,