Focusing on your hair's style rather than colour is often the best way to achieve a more youthful appearance when grey ...

Loaded with biotin — an essential B vitamin that assists in keratin production — this $9 shampoo is designed to be gentle as it adds noticeable oomph to your ‘do. “This is the best shampoo I’ve ever ...

Hair care experts, stylists and dermatologists share the best hair-thickening products. Shop Oribe, Color Wow and more.

While hairsprays can often make hair feel too heavy or stiff, Amos says Oribe's superfine spray holds hair in place but still ...

When it comes to haircuts, I oscillate between extremes. Right now I’m growing out my hair, but for about a decade I had a ...

Those looking for a natural shampoo that works well on curly and textured hair are in luck: using phytic acid, a naturally ...

This month we're not just shouting out our love of our SOs and BFFs, but the MVPs (that would be most valuable products) that ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

LaVie Saad writes about her experience growing into her curly hair and shares the tips that helped her along her journey.

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

As we venture into new hair fashion trends, mastering the art of managing and styling thinning hair is becoming increasingly ...