Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.

See Glenn Powell as Goldilocks and Super Bowl newcomers like Instacart and Häagen-Dazs dropping their first ads.

You don’t have to wait to watch some of them this year, as they have already hit YouTube. Here are the 9 most talked-about food ads.

The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help ...

No Super Bowl is complete without some must-see commercials. As excitement continues to build for the big game on Sunday, ...

On Tuesday, Feb. 4, Uber Eats released the extended cut of their 2025 Super Bowl commercial starring Matthew McConaughey. The ...

Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live ...

Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate Cold Foam. And Meg Ryan and Billy Crystal reunite at Katz’s Deli in an ad ...

In the two-minute ad's final images, the dad drops his daughter off at college. After she walks away from the car, you can ...

Matthew McConaughey explains a conspiracy theory that football was invented to sell food, with cameos by Martha Stewart, Greta Gerwig, Charli XCX, Kevin Bacon and YouTuber Sean Evans. Adorable sloths ...