It was important for Ethan Holliday to take time to recognize Oklahoma State's impact on his family even if he seems destined ...

Brooks has announced the addition of five high school student-athletes to its NIL program. The shoe and apparel giant ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

It's not just Jackson Holliday who is an impressive young man and ball player, but his younger brother Ethan as well. The projected top overall pick in the upcoming MLB Draft, Ethan Holliday is ...

Ethan Holliday becomes Adidas' first baseball NIL athlete. The brand confirmed Holliday's signing in a press statement on ...