Publicis Media U.S. has acquired Dysrupt, a digital performance marketing agency. The acquisition aims to enhance Publicis Media’s capabilities in delivering effective digital marketing solutions.

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

Friedman comes to Comscore from station group E.W. Scripps Co., where he pushed for new approaches to measurement and ...

Hello there, and welcome back to Agency Brief. This week, we take a look at Colle McVoy’s new No. 2 and Publicis Groupe’s ...

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Another tidbit just dropped following Wednesday’s Samsung Unpacked event. This one comes courtesy of Adobe, which notes that ...

He advocated for the consolidation of data organization into a single holistic group for both National and Local divisions, and worked at Publicis Groupe on improving ... I leveraged the power of data ...

As the fate of widely popular short-form video app TikTok hangs in the balance this week, creators, users and social media experts lament the cultural and economic losses U.S. users could experience ...

The term “enshittification,” coined by journalist and activist Cory Doctorow in 2022, refers to the deterioration of services, especially online, as giant companies extract maximum profits ...

72andSunny Europe has selected Fergus Waddell, former head of growth at Saatchi & Saatchi, as its new head of growth. Waddell was key to several past Saatchi wins, including John Lewis and ...