Publicis Media U.S. has acquired Dysrupt, a digital marketing agency focusing on paid media, creativity, and measurement. The ...

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

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The term “enshittification,” coined by journalist and activist Cory Doctorow in 2022, refers to the deterioration of services, especially online, as giant companies extract maximum profits ...

State Farm has reversed its plans to advertise during the Super Bowl, citing its focus on supporting customers impacted by the wildfires in the Los Angeles area, per details shared with Marketing Dive ...

72andSunny Europe has selected Fergus Waddell, former head of growth at Saatchi & Saatchi, as its new head of growth. Waddell was key to several past Saatchi wins, including John Lewis and ...

Argonaut has released its first brand work for California Olive Ranch since becoming creative AOR last year. The new campaign — "The Real Taste of California" — features a 9-inch spokesman ...

NEW YORK — Like many retailers chasing social media-crazed Gen Z, American Eagle pumps out a lot of marketing, to the tune of about 500 pieces of content per week, according to CMO Craig Brommers. A ...

RXBar is countering traditional “New Year, New You” marketing messaging associated with New Year’s resolutions with a campaign that combats “B.S.” in ads, according to a press release. The effort, ...

Revamped LaGuardia Airport is adding a new element to Terminal B, which houses houses Air Canada, American, Frontier, JetBlue, Southwest and United. Ad agency Girardville Miners' Cooperative ...