Some believe in boycoting the company of over its DEI policy change while others say this hurts minority businesses.

Civil rights activists gathered outside the headquarters of Target Corp. on Thursday to call for a national boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

Target will not see a dime of our Black dollars during Black History Month or at any other time, unless and until they reverse this decision,” said a cofounder of Black Lives Matter