Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.
The company has heavily advertised AI features since the latest iPhones were released in September.
For the iPhone 16, Apple Intelligence improves user experience in ways that aren’t always visible but make a big difference.
Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes ...
Sales dipped during the holidays, signaling a sluggish start to the trendsetting company push to catch up on artificial ...
Fortunately, it's super easy to turn off, but it goes to show that Apple Intelligence is here to stay in the walled garden.
Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly ...
Apple could benefit from China's DeepSeek, which appears to deliver cheaper AI models. Its competitors have already spent big ...
Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...
Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...