On a quarterly basis, the ad expenditure for the  food delivery platform increased 19%, from Rs 421 crores in the quarter ...

Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

Zee Entertainment's Q3 profit surged to 1.64 billion rupees, aided by cost-cutting despite an 8.5% drop in ad revenue.

Zomato's advertisement and sales promotion expenses increased by 23.7% in Q3 FY25, reaching ₹521 crore from ₹421 crore in the ...

The ‘Fatt se Garam’ campaign features a multi-channel approach, with social media content, CGI videos, and influencer ...

driven by loyalty programmes like Zomato Gold, makes it difficult for new players to lure customers away. Story continues below this ad For now, Zomato and Swiggy’s dominance seems unassailable, ...

MUMBAI: Artificial intelligence (AI) has gone from being a buzzword to an indispensable tool, revolutionising industries ...

Zomato’s revenue from operations rose 64 percent YoY to Rs 5,405 crore in Q3, up from Rs 3,288 crore a year ago. It had reported a revenue of Rs 4,799 crore in the previous quarter. Story continues ...