In amongst all the concept vehicles and new models on Volkswagen's stands at last ... The other benefit of the new slogan is that it's so simple, it will work with roughly the same effect in ...

VW recently filed a trademark in Europe for the oddly formatted "ID. EVERY1," which could be the name for a future all-electric people's car.

From its first test run in 1938 Nazi Germany, the Volkswagen Beetle rose to become ... a clever marketing strategy that employed catchy slogans like "Live below your means" and "It's ugly, but ...