Under Armour Lacks a Competitive Advantage, but Association With Global Athletics Provides a Base
Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...
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A History of Nike and the Brand's Athlete Partnerships
Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...