Paul and KSI, the founders of PRIME, were then reported on social media to have offered their help to those tackling fires by donating more than $60,000-worth of the hydration drink to the LAFP.

Sherdog’s Jay Pettry breaks out his crystal ball and spit-takes at the Ultimate Fighting Championship co-headliner while ...

Prime’s partnership with WWE is an expansion of a relationship with another company owned by its parent organization, TKO: The sports drink also signed a similar deal with the UFC in January.