Imagine a bustling beauty counter, a haven for makeup lovers, where the baked goods are lip products and face powder all inspired by the beloved Filipino dessert, Ube Cake. This is what Huda Beauty ...

The social media frenzy surrounding the brand boils down to its stellar products and the newest, the Huda Beauty Ube Collection, had amassed views of 20 million ahead of officially hitting shelves.

Joining the launch of Ube Birthday Cake (official launch date is 10th January) is a new shade of Faux Filler Gloss called UUU-Baby which is a very sheer, creamy lilac shade. And a new shade of Blush ...