PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One editor tests TikTok's invisible hair tie hack on her fine hair. See the full tutorial and find out how it worked for her.

This will give your skin a smoother look. Flakes can make your skin appear bumpy and uneven, even when you’re wearing makeup. Buy medicated shampoo. Talk to your doctor about a good product for you.

These hacks are LIFE-CHANGING!' Camelia promised in the caption, telling viewers she was returning to creating 'no makeup skincare videos,' as part of her ongoing series. Camelia explained it ...

Aiming for brands that are still affordable but had their hay-day a decade or so ago (think Jane Norman, Karen Millen) means you will also likely wind up on people doing mega-clear outs after years of ...

The 'University of TikTok' has taken over the beauty world with viral makeup tricks, skincare hacks, and DIY haircare ...

I wear makeup pretty much daily, and I’m no stranger to the temptation of crawling into bed after a long day without bothering to take it off. But I’m also militant about dragging myself to ...

The newest iPhones have the biggest batteries of any Apple phones, but the latest iOS 18 software and apps, including Apple Intelligence AI, can drain them quickly. Even just using your iPhone ...

It started with a TikTok scroll. Between the ASMR un-boxings, time-lapse videos of home renovations and viral make-up hacks, I stumbled across a video that stopped me cold. The creator behind it ...

Getty Images for The Loft Entertainment “escaped to Mexico just for Tik Tok,” she wrote over a clip of herself and Ziwe Fumudoh dancing in swimwear. Getty Images She also posted a video ...

President Donald Trump ordered the federal government on Monday not to enforce the law banning TikTok nationwide for 75 days, giving China-based owner ByteDance more time to sell a stake in the ...