With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Here's a look back at all the best and most unique commercials that aired during the Super Bowl this year, from Budweiser to ...

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the ...

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game commercials: Nostalgia. Comedy. Celebrities. Patriotism.

The Super Bowl commercial breaks had winners and losers too. We asked local advertising experts which of this year's ads soared, and which ones flopped. Here's what they said.