Unlike the classic cat-eye, which relies on a sharp, defined eyeliner, siren eyes are softer and smokier, with strategically placed shadows to create the illusion of a longer, more refined gaze. The ...

Sephora surprised beauty lovers by launching Isamaya Beauty on their online platform. The brand is founded by Isamaya Ffrench, a British makeup artist who has also worked with Rihanna and Kate Moss.