This month’s most viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, and Maybelline. From hair ...

Companies like E.l.f. are standing firm in their DEI initiatives, while others pull out, raising the question: why is ...

Just over 50 years ago, paleontologist Donald Johnson unearthed the remains of "Lucy," an ancient human relative who lived ...

Ulta Beauty exhibits operational excellence and adaptability to the changing market trends. Read more about ULTA stock here.

ULTA continues to underperform in comparable/ net sales performance compared to ELF and LVMH owned Sephora, despite the recently raised FY2024 guidance.

Sephora is a well-known beauty store that has been around for decades. It is a go-to destination for makeup enthusiasts and ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

When Dianna Ruth, cofounder and head of product development at Milk Makeup was creating the brand’s Cooling Water Jelly Tints ...

As others back away from DEI initiatives, the retailer said its film “reaffirms its commitment to fostering a world of ...

First Aid Beauty issued a recall for its Ultra Repair Cream in the coconut vanilla scent after a batch meant for quarantine ...

The FDA recently raised on a moisturizer that went viral on TikTok for dissolving wrinkles, was recalled. The recall to a ...

This beloved blurring foundation is 'smooth and lightweight' while giving the effect of a beauty filter in real life — ...