Ram sat out the Super Bowl of Advertising last year, and in 2024 the brand's truck sales cratered 16 percent. Coincidence?

Since the merger of FiatChrysler with France's Peugeot-led PSA group, a new conglomerate of brands have been established.

Powell plays Goldilocks, and he's hunting for the perfect truck, among the Ram 2500 Rebel, Ramcharger, and 1500 RHO.