Powell plays Goldilocks, and he's hunting for the perfect truck, among the Ram 2500 Rebel, Ramcharger, and 1500 RHO.

Ram sat out the Super Bowl of Advertising last year, and in 2024 the brand's truck sales cratered 16 percent. Coincidence?

Since the merger of FiatChrysler with France's Peugeot-led PSA group, a new conglomerate of brands have been established.