The renowned sportswear brand PUMA plans to launch a series of much-awaited sneakers throughout February 2025.

The PUMA x LaMelo Ball collaboration is ready to add another pair to the growing collection. The LaFrancé is one of the most ...

German sporting-goods brand Puma has launched 'NextLevel' cost efficiency programme, after its 2024 net income fell short of the previous year's figure and expectations.

Puma is sourcing more and more from suppliers in countries like Indonesia and Vietnam for the US market as the trade war ...

The English pop star, and Speedcat muse, opens up to V about her latest partnership with the athletics brand, New Year’s ...

The cost-cutting programme aims to get Puma back to an earnings before interest and tax (EBIT) margin of 8.5% by 2027. Puma aims for a 10% EBIT margin in the long term. The EBIT margin for 2024 was ...

PUMA x Hot Wheels have officially announced their latest collaboration. The collection features kids' sneakers, apparel, and ...

In the half-decade before he took over as CEO, Puma was on a tear, doubling its revenues thanks, in part, to a clever comeback in sports like basketball and cool points piling up with brand ...

PUMA and Skepta drop their second full collection, unveiling new apparel and footwear.

PUMA have unveiled a brand-new pack, featuring a special edition colourway for female players. All three silos in the ‘Light ...

Puma and Hyrox have joined forces to release their first ever co-branded footwear, including the Velocity Nitro and Deviate Nitro 3.