PepsiCo sued by FTC for rigging soft drink competition
The Federal Trade Commission sued PepsiCo (PEP) alleging that the second-largest food company in the world has engaged in illegal price ...
Siete Foods officially joins the PepsiCo stable of brands
PepsiCo ( NASDAQ: PEP) closed on its $1.2 billion acquisition of Siete Foods on Friday, in a move that expands its portfolio ...
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Walmart's logo redesign sparks a meme frenzy on social media
Walmart unveils a modernized logo to attract younger audiences while retaining loyal customers. The redesigned yellow spark ...
Walmart gets new logo. See reactions and tell us what you think
Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand." ...
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JCPenney merges with parent of Aeropostale, Brooks Brothers, Forever 21
It remains to be seen if merchandise bearing the names of brands like Aeropostale, Eddie Bauer and Nautica, all now aligned with JCPenney, will make their way into JCPenney stores.
Walmart’s new logo was inspired by founder Sam Walton’s iconic trucker hat. Here are 3 rules from his blueprint for business
"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...
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Walmart Debuts New Logo, Inspired By … A Trucker Hat?
When Penguin Group and Random House merged in 2013, they fused their names into a sleek new typeface logo. Penguin's logo of ...
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How Walmart’s latest brand refresh reinforces bigger digital ambitions
Jones Knowles Ritchie assisted with a refresh that introduces more vibrant colors and promotes the brand’s spark logo as a ...