In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

PUMA India has reportedly rebranded its signage to "PVMA" in its latest collaboration with two-time Olympic medalist and ...

Puma through this partnership aims to inspire the next generation, particularly among India’s youth, with badminton’s ...

MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...

PV Sindhu, two-time Olympic medallist and one of India's greatest sporting trailblazers, has joined forces with sports brand ...

Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

Through this partnership, PUMA aims to inspire the next generation, particularly among India's youth, with badminton's popularity soaring.

PUMA's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark.

Sportswear giant PUMA shifts its focus to badminton with the launch of a specialized range and a new partnership.

Puma Partners with PV Sindhu as Brand Ambassador - Puma , a global sportswear giant, announced that it had signed PV Sindhu , Indian badminton icon and ...

With Sindhu’s appointment, India has become the first country within the Puma universe to throw its weight behind badminton ...