Sometimes the Super Bowl halftime show is more exciting than the actual game. Here are some moments to remember ahead of Kendrick Lamar's show Sunday.

Apple Music's Ebro Darden and Nadeska Alexis will interview Lamar and pre-game performers beginning at 10 a.m. Central time. The rap megastar takes the Super Bowl stage fresh off a Grammy triumph, where he claimed two of the night's biggest awards — song and record of the year — for his diss track “Not Like Us.”

Crotch Watch 2009: Bruce Springsteen and the E Street Band delivered one of the best halftime show performances at Super Bowl XLIII in Tampa in 2009. The Boss got a little bit over-excited at the end of “Tenth Avenue Freeze-Out,” though, when he sprinted down a ramp, dropped to his knees, and slid crotch-first in living rooms around the world.

Kendrick Lamar will "put rap culture on the forefront, where it needs to be" during his performance at the Super Bowl LIX halftime show, he said Thursday in New Orleans.

Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. “Being in the now and being just locked-in to how I feel and the energy I have now,