The Detroit Red Wings are two months out from the 2025 NHL Stadium Series, and the uniforms are ready to go. The Stadium ...

From the Heat’s Vice Nights bangers to France’s 2022 World Cup grails, we’re running through all the sickest, slickest, most ...

The fate of an NHL hockey team could well be determined by...a massive cooler brand? Yes, that may sound dramatic. But it's not untruthful! The Utah ...

Utah Hockey Club has three months to present more evidence and argue its case to win a trademark for "Yeti" or "Yetis." ...

The wait is over for those wondering what the Blue Jackets and Detroit Red Wings will wear while playing outdoors March 1 at ...

Though "Yeti" would be the name of an NHL franchise, the team would also sell ... already holds several trademarks in standard and stylized fonts for nearly all of those same items.

Only four teams remain in the hunt for the Super Bowl — the Buffalo Bills, Kansas City Chiefs, Philadelphia Eagles and ...

The problem: YETI already has numerous trademarks in standard and stylized fonts for just about all of those things. As for adding Utah to the name, the USPTO said that wasn’t enough of a ...

Out of NHL Utah's three logos presented to fans as part of its team name vote, one is easily the best right now.

I argued that the name would be "incredibly bland" and that a team "should have an identity along with its location." As Utah is close to completing its first season in the NHL, I will say that ...