This study goes beyond the polarities to argue that multinational advertising development is an evolutionary ... most valuable brands* and 80% of the world's top top-of-the-class agencies.

The Middle Eastern advertising industry was, until the late 1980s, dominated by networks of small, independently owned agencies. By contrast, the 1990s have been marked by a sharp rise in investment ...

Long-term partnership between the agency and the multinational brand to expand with the PR and influence win, followed by the renewed advertising mandate ...