The name "Monarch" originally came from Monarch butterflies, with a little butterfly logo along with it. "But Steve was like, 'I don't want a butterfly as my logo,' so they kept the Monarch Books ...

Scientists are grappling with a stark population decline of the western monarch butterfly after the species’ numbers hit a ...

Board said the monarch butterfly logo is at the heart of this new brand identity as it reflects WVFF’s mission of bringing hope to the state through its efforts of working to pull out of the ...