Reveal, the trailblazer in Out-of-Home (OOH) campaign measurement, is thrilled to announce the expansion of its partnership with Quan Media Group, one of the industry's leading OOH advertising ...

Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap between spending and accountability.

Industrial technology solutions provider Ametek forecast lower-than-expected annual profit on Tuesday amid weakness in demand for some of its test and measurement systems, sending its shares down 4.5% ...

P&R Measurement is showcasing its latest innovations at DesignCon 2025 in Santa Clara, California, one of the industry's ...

Omnicom's portfolio of software technologies will help to support Hitachi Rail's new digital asset management business, HMAX.

At DesignCon 2025, P&R Measurement unveiled PRIME, its industrial AI Agent, alongside a suite of AI-empowered solutions aimed ...

Relo Metrics, the leading sports measurement platform, and Meltwater, a leading global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how ...

The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Relo Metrics, the sports measurement platform, and Meltwater, a global provider of media, social, and consumer intelligence, today announced a new partnership t ...

A research team led by Professor Kazuaki Sawada and Project Assistant Professor Hideo Doi of the Department of Electrical and Electronic Information Engineering, Toyohashi University of Technology has ...