Campaignme.com on MSN10d
Predictions 2025: The comeback of the marketing mix model
As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...
Hosted on MSN15d
Google releases Meridian, an open-source Marketing Mix Model, to public
Google has made its marketing mix model (MMM) platform Meridian freely available to all marketers and data scientists as open-source software, the company announced today. The release includes a new ...
WESH23d
Ocala ends $300,000 contract with drone show operator Sky Elements after Lake Eola malfunction
MONDAY, OCALA CITY LEADERS OPTED TO EXERCISE ITS OPTION TO TERMINATE FOR CONVENIENCE CLAUSE IN ITS AGREEMENT WITH TEXAS-BASED, DRONE SHOW OPERATOR SKY ELEMENTS. THIS COMES AFTER A DRONE SHOW ...
MusicRadar23d
“Learning how to mix is almost as important as hitting on your original musical idea”: New to the mixing process? Start here
Don't let a brilliant song be swallowed up in a bad mix by following our guide to the central principles ... vocals, and some bass guitar elements. The mid frequency range is around 500Hz to 2kHz and ...
Financial Advisor25d
The Six Necessary Elements Of A Good Marketing Strategy
What are the six elements needed for a successful marketing strategy? 1. It must be proactive. You drive the results. You need to be able to “ramp it up” from time to time. Some advisors like ...
MusicRadar1mon
NAMM 2025: Make a pro-quality mix anywhere with Mackie’s new battery-powered ProFX10 GO
NAMM 2025: With mobile music-making only ever in the ascendancy and all the big money to be made in live performance, products that enable you to take your skills and your sounds out into the open are ...
adexchanger1mon
Marketing Mix Modeling Isn’t What It Used To Be – Here’s Why You Need To Consider The Next Generation Of Modeling
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...
GitHub2y
Lightweight (Bayesian) Marketing Mix Modeling
Note that LMMM is not supported anymore, so we highly recommend you switch to Meridian. Marketing Mix Modeling (MMM) is used by advertisers to measure advertising effectiveness and inform budget ...