The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

In today's highly competitive market, businesses are constantly looking for effective ways to boost brand visibility. One of the most cost effective and impactful advertising methods is vehicle wrap ...

We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s, and Tesco have been ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Luxury vehicle brand BMW has teamed up with baby gear company Nuna to release an exclusive collection of baby strollers and ...

The ornate snake-themed luxuries marketed by Western brands, however, stand in sharp contrast to the Year of the Snake gifts ...

For more than 500 years, people have marveled at the Torre dell’Orologio, the magnificent clock tower on Piazza San Marco in ...

EXCLUSIVE: Veteran television executive and producer Kate Fenske, who has held high-level positions at Sister, Entertainment ...

Over the past several years, customized stickers have grown in popularity and are used as a branding resource for many ...

IntroductionThe evolution of packaging from ancient times to modernity reflects not only technological advances but also the ...