Witness the timeless craftsmanship involved in making fishing lures at a traditional factory. This tour reveals the meticulous steps, from design to final assembly, ensuring each lure is perfectly ...

Beginner anglers often want to fish in murky waters. Although the limited visibility might seem daunting, it offers a chance ...

Don’t hit the water for northerns without an arsenal of the best pike lures, picked by Outdoor Life's fishing editor.

Throughout their range on the East Coast, snakehead fishing tournaments are well attended, more lure companies are making snake-specific baits, and more people are figuring out that “dragons” make for ...

Learn expert jigging techniques for catching northern pike through the ice. Learn about the best ice rods, reels, lures, and ...

"I loved every part of fishing and all of a sudden along came a new dimension. The history, the gear, the creativity of lure making just captivated me." Need a break? Play the USA TODAY Daily ...

The U.S. Postal Service unveils its Freshwater Fishing Lures Forever stamps at Bass Pro Shops’ Wonders of Wildlife in Springfield, MO, on March 13, 2025.

The first-day-of-issue event for the Freshwater Fishing Lures stamps is free and open to the public. News of the stamps is being shared with the hashtag #FishingLuresStamps. John DiPeri, vice ...