K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Since then, K-beauty has only grown in popularity, becoming a major movement not only Stateside but also in the global skin-care industry. Many Korean-made products focus on treating (and ...

With similar ingredients and skincare routine, let’s see whether Korean or Japanese skincare is better for Asian women.