You're not alone. But with its roots firmly in bucking communism and, yes, the Russians, Loyalty Day is as American as apple pie and as anti-communist as the Star Spangled Banner. For more details ...

According to the VFW, Loyalty Day originally began as “Americanization Day” in 1921 as a counter to the Communists’ May 1 celebration of the Russian Revolution. On May 1, 1930, 10,000 VFW ...

Opinions expressed by Forbes Contributors are their own. Jenn covers retail, customer loyalty and behavior, CX and CRM. Loyalty apparently does have a price. For many shoppers, that price might be ...