In its new global study, adidas reveals the positive behaviors that athletes need from coaches, parents, supporters and ...

Star athletes including Aitana Bonmatí and Trinity Rodman have come together with adidas for ‘You Got This’. This arrives as ...

The ‘Sideline Essentials’ are delivered by coaching icon, Jurgen Klopp and reveal how coaches, parents, supporters and ...

The new campaign is rooted in the universal truth that everyone needs someone to help make them believe 'You Got This' ...

Apart from Trinity Rodman, soccer stars Aitana Bonmatí, Lamine Yamal, NBA Star Anthony Edwards, legendary soccer star Jurgen Klopp and WNBA star Aliyah Boston are other athletes who have teamed for ...

Adidas was happy to call in a favour when it came to signing Lamine Yamal. The sportswear giant rented out a huge office space in Barcelona and several of its top executives flew in to meet the ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

In 2006, a young player out of the Barcelona academy signed a deal with adidas. The agreement, reportedly worth around $500,000 per year, felt like a hefty investment for a 19-year-old. After all ...

FC Barcelona prodigy Lamine Yamal has signed a 'long term partnership' agreement with Adidas as confirmed by the German sportswear giant on Monday morning. "Adidas is proud to confirm Lamine Yamal ...

On Monday, adidas announces its first-ever signature boot for young Spanish sensation Lamine Yamal. The limited collection F50 LY304 celebrates an unforgettable year for Lamine, from graduating ...

Barcelona's young player Lamine Yamal has signed a contract with Adidas as his new sponsor and, as Argentine Leo Messi did in his day, he is leaving Nike to join the German multinational.

Adidas has introduced the F50 LY304, the first exclusive boots for Lamine Yamal, the rising star of Spanish football.This limited-edition release honors a memorable 2024 for Yamal, marked by his ...