How 'Take Me Home Country Roads' Super Bowl singalong came together for Rocket commercial
A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing officer, Jonathan Mildenhall, was determined to maximize a campaign built around the use of John Denver’s iconic tune, “Take Me Home, Country Roads.”
Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’
Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would create a moment of unity
WATCH: Fans Sing 'Take Me Home, Country Roads' During Super Bowl LIX
Midway through the second quarter of Super Bowl LIX, ‘Take Me Home, Country Roads’ echoed throughout the Caesars Superdome as a “moment of unity,” and fans can be seen swaying to the official state song of West Virginia.
‘Take Me Home Country Roads’ Super Bowl commercial makes history
A cover of John Denver’s “Take Me Home Country Roads” played on a commercial during Super Bowl LIX on Sunday, and the ad was the first of its kind.
Sing Along to John Denver’s “Country Roads” Lyrics
See 'Country Roads' lyrics and learn why John Denver wrote this special song about West Virginia's mountains and nature.
Watch the Entire Super Bowl Stadium Erupt Into “Take Me Home, Country Roads” for an All-Time Rendition
And Rocket Mortgage found the perfect song with “Take Me Home, Country Roads.” The company ended the commercial with “Everyone deserves their shot at the American Dream.” That’s when the program cut back the coverage of the game.
Behind Rocket’s Super Bowl ad and live in-stadium singalong
Rocket Companies has aired its first Super Bowl ad since 2022 and with it, done something no brand has done at the Big Game before. Immediately following the airing of its second quarter 60-second spot titled “Own the Dream,
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Ozzy Osbourne Sings ‘Take Me Home, Country Roads' by John Denver in the Style of ‘War Pigs'
The always creative Dustin Ballard of There I Ruined It, who previously reimagined the late John Denver singing ... of ...
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Take Me Home: The John Denver Story - Full Cast & Crew
John Denver achieved fame, fortune, and acclaim for his iconic country-pop music, but his sunny personality masked private pain and dark secrets that his celebrity could never heal.