I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business challenges it may help solve in the future.

Through my work with large-scale sales organizations, I've identified several critical shifts that characterize the most successful modern customer engagement strategies. And, more importantly, I've ...

We believe Pegasystems is well established in the business process management software niche and further benefits from related customer relationship management applications. We expect the firm to ...

Discover what is square, how it works, and the features it offers to help businesses accept payments, manage sales, and ...

By embedding CRM functionality into the new Microsoft Outlook, Avid CRM allows businesses to create an all-in-one tool that combines communication, organization, and relationship management in a ...

ServiceNow CMO Colin Fleming shares why the company is rebranding themselves as a CRM company in the midst of the rapid and significant impact agentic AI is having on the industry. And also shares a ...

Getting to know each customer’s story helps you serve them better. If you know (through purchase history and feedback) that ...

Artificial intelligence is no longer a futuristic add-on but a critical cost-avoidance tool, with companies prioritizing AI ...

Overlapping and legacy customer management systems lead to time-sucking busywork that could be better spent closing deals ...

In today’s hectic business environment, staying connected to customers has become more critical. Automating customer engagement merely allows businesses to build better and stronger relationships ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely achievable.