“So when Hershey’s came up with a little bite of chocolate, calling it a ‘chocolate kiss’ was sort of obvious,” Samira Kawash, a professor emerita at Rutgers University and the author of “Candy: A ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies.

Everyone is ready for the Super Bowl; either the game itself or the anticipated commercial spots. Reese's Super Bowl 2025 ...

Reese's new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese's Chocolate Lava Big Cup hit stores nationwide last ...

Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do ...

The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as soon as the product launched last year, and that theme continues across ...

Michele Buck, The Hershey Company president and chief executive officer, said, "Andrew is a proven executive who has transformed complex consumer brand portfolios through his deep commercial expertise ...

State Farm Insurance, long a stalwart of Super Bowl advertising, is pulling a commercial from next month's big game following the devastating California wildfires. The move comes one year after ...

As the company faces criticism for its decision last year to not renew insurance policies for 72,000 property owners in California, State Farm has nixed plans to run a commercial during this year ...

After a few delays, Blue Origin’s New Glenn rocket safely achieved orbit during its inaugural NG-1 mission, marking a significant milestone for the company and the commercial space industry.

The rumours of its demise were not greatly exaggerated. Hershey Canada has confirmed with CityNews that it is discontinuing its Cherry Blossom candy. While the company did not provide a reason, it did ...

The Hershey Company (HSY – Research Report), the Consumer Defensive sector company, was revisited by a Wall Street analyst today. Analyst Kenneth Goldman from J.P. Morgan maintained a Hold ...