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“So when Hershey’s came up with a little bite of chocolate, calling it a ‘chocolate kiss’ was sort of obvious,” Samira Kawash, a professor emerita at Rutgers University and the author of “Candy: A ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies.

Everyone is ready for the Super Bowl; either the game itself or the anticipated commercial spots. Reese's Super Bowl 2025 ...

Reese's new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese's Chocolate Lava Big Cup hit stores nationwide last ...

Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do ...

The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as soon as the product launched last year, and that theme continues across ...