Kiran Giradkar, chief marketing officer of BN Group, which owns Nutrica and Simply Fresh brands, discusses the group's ...

Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

In this highly competitive digital space and marketing world, agencies are tackling critical challenges to prove the ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

This agility is a big deal in today’s fast-paced world. If something isn’t working, you don’t have to wait weeks to adjust.

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

The marketing world is evolving rapidly. Here are the 7 marketing trends set to dominate in 2025, helping businesses stay ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

While the human touch is a must-have in this trust-based business, utilizing technology, particularly digital marketing, is ...

Explore how to keep your business in operation with marketing strategies that will convert many visitors to customers to retain them with this guide and stay ahead of the competition.

“The addition of the DSP enables brands and organizations the ability to launch cost-efficient campaigns, that will advance them toward achieving their mission, while driving impactful change within ...

Explore the top 8 best advertising agency software options designed to streamline operations with comprehensive features, ...